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Amazon is home to millions of competing products, and every day new sellers flood the marketplace.
If your brand isn’t being discovered by shoppers in those crucial search results, you’re not just missing out — you’re handing your sales to someone else.
But here’s the truth: standing out on Amazon isn’t luck. It’s strategy.
At Miraflores Marketing, we specialize in helping brands take control of their visibility through precision-driven Amazon PPC management. Our experts design, manage, and scale advertising campaigns that connect your products with high-intent buyers — the people already looking for what you sell. The result? More traffic, more conversions, and more profit — without wasting ad spend.
No templates. No “one-size-fits-all” campaigns.
Your products are unique — your ad strategy should be too.
We dive deep into your market, data, and competition to build campaigns that are engineered to convert. From keyword research and bid automation to Sponsored Product optimization and performance analytics, every detail is built to align with your business goals.
Every campaign we manage runs on data and performance tracking, not assumptions.
We monitor, test, and optimize continuously to ensure your Amazon ads reach the right audience at the right time. Our mission is simple: maximize your visibility, minimize your wasted spend, and help your brand become the obvious choice for Amazon shoppers.
In the early phase of every PPC strategy, Miraflores Marketing’s experts develop data-backed, goal-oriented campaigns designed to boost visibility, clicks, and conversions from day one.
Amazon PPC (Pay-Per-Click) is Amazon’s internal advertising system that allows sellers to promote their products directly on Amazon. You bid on keywords relevant to your product, and when shoppers search for those terms, your ads appear in prominent positions (like Sponsored Products or Sponsored Brands). You only pay when someone clicks your ad — making PPC one of the most effective ways to boost visibility and sales.
Even top-ranking products can lose visibility without PPC. Sponsored ads help you protect your organic position from competitors and reach new customers searching similar keywords. PPC also generates valuable data that reveals which keywords convert best — helping you strengthen your SEO and overall Amazon strategy.
Most sellers begin to see measurable data within the first 7–14 days, but consistent results and profitability typically develop over 8–12 weeks. The first phase is about gathering data and refining bids, while later phases focus on scaling winning keywords and improving efficiency.
Sponsored Products: Promote individual listings and appear in search results or competitor pages — best for driving direct sales.
Sponsored Brands: Feature your logo and multiple products at the top of search results — great for brand awareness and cross-selling.
Sponsored Display: Retarget shoppers on and off Amazon — ideal for bringing back customers who viewed but didn’t purchase.
A full-funnel strategy uses all three to capture new traffic, drive conversions, and increase lifetime value.
Optimization frequency depends on your data volume and budget.
For most accounts, weekly analysis works best. At Miraflores Marketing, our team reviews:
Keyword performance
Search term reports
Bid adjustments
Budget pacing
Placement performance
This ensures campaigns stay agile, competitive, and profitable — especially in fast-moving categories.
